Training for those who make a living from olive oil
Do you own an olive grove, a mill, or a farmhouse, and want to attract visitors by positioning yourself online as a destination for authentic olive oil experiences? If your goal is to showcase your olive oil and business through tourism, here you'll find tools, ideas, and tailored support to help you do it in a sustainable and credible way with professional training designed for olive growers, millers, and rural tourism operators.
No fluff or pre-packaged solutions, just a program tailored to you.
Who is it for
Whether you want to offer tastings at your mill, olive grove experiences, or workshops for tourists and schools, here you'll find everything you need to plan, promote, and sell authentic experiences centered around olive oil without having to become an influencer or run an e commerce store on your own:
Extra virgin olive oil producers, farms, and mills
Farmhouses, B&Bs, and rural accommodations
Agricultural cooperatives, consortia, local rural development groups, and associations
Travel designers and operators in food and wine tourism
What you can learn (and create)
How to plan meaningful olive oil experiences
- What makes a visit to a mill or a walk through the olive groves truly memorable
- How to build a successful olive oil experience package - content, target audience, timing, and pricing
- Which activities to offer (workshops, tastings, seasonal events) based on your clientele
How to promote olive oil-centered tourism online
- SEO for olive oil experiences
- How to write effective copy for your website and social media
- Support with naming, storytelling, and visual content
Tools and materials to help you sell your experiences
- A starter kit for your olive oil-centered experience (welcome sheets, information materials, guest handouts)
- Simple strategies to collect reviews, build contacts, and retain clients
- Guidance on how to get listed on travel portals and marketplaces
Tailored to you
Practical, personalized professional training in olive oil-centered tourism.
A hands-on approach with real examples and zero fluff.
One-on-one
Group sessions
In-person
Online
This isn't your typical consulting. It's a custom-designed program built around your business with clear language, usable tools, and one goal in mind: helping you turn your olive oil and your community into an experience that truly leaves a mark.
Join our group
Become part of our Facebook group
“Crea e lancia le tue esperienze oleoturistiche” (Create and launch your Olive Oil experiences)
A practical space full of ideas for millers, producers, tour guides, travel agencies, tasters, and enthusiasts who want to plan authentic and sustainable olive oil experiences.
There, you'll find practical advice, real-life examples, and useful tools in a friendly, collaborative environment where peers exchange ideas and support one another. It's not a technical forum. We talk about hospitality, communication, and tourism.
Topics we cover
- How to sell extra virgin olive oil online
- How to plan olive oil experiences
- Experiential tourism at the olive mill
- Marketing for farmers and producers
- Training for farms on rural tourism
- Promoting your region through olive oil
- Olive oil-centered tourism in Liguria and the Mediterranean region
Ready to begin?
Get in touch to create a sustainable, credible, and marketable olive oil experience package.